2011 saw the hottest October in 100 years. In 2012 Kleenex wanted to rethink their media spend. Together with Mindshare we helped solve the problem with this multi-award winning solution.
The Kleenex Flu Predictor tool was built to pull in Google Adwords and NHS data to forecast cold and flu levels around the country. It enabled media planners to identify outbreak regions and upweight media spends across multiple channels to ensure the most effective use of budget.
Best use of digital media